Environmental Dynamics and First-mover Advantages in Emerging Markets
نویسنده
چکیده
How important have emerging and developing markets become in the global economy? According to Goldman Sachs, the combined gross national product (GNP) of the 15 leading emerging markets will overtake that of the leading developed economies (G7) by 2024 (Van Agtmael, 2009). General Motors and Coca-Cola have identified Asia, Russia, and Brazil as the regions where the majority of their growth will come from in the next decades (Olsen et al., 2005). Market analysts even suggest that for the first time ever, the recovery from the global recession of 2008 and 2009 is led by emerging market countries, including Brazil, India, and China (Miller, 2009). Effectively, emerging markets have established themselves as the engines of future global growth (Sheth, 2011).
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